How To Grow A Garbage Can Cleaning Business With The Help Of Google Reviews
Last year, we had the opportunity to start working with Beach Bins out of Rehoboth Beach, DE. They were just starting out and trying to get their newly formed business off the ground. Their goal - Become the best garbage can cleaning company in Sussex County.
Luckily, they worked with the experts at GarbageCanCleaning.com to help them cover many of the basics when it comes to starting your own bin cleaning service. Things like...
- Equipment - They build out awesome customized trailers that are ready to rip.
- Marketing Materials - They help build a basic landing page website that has the ability to rank locally and make it easy to book appointments.
- Softwares - They have a great suite of local business software products they recommend that really help you hit the ground running while staying organized.
- Online Community - Because they work with other garbage can cleaning businesses, they have created a powerful online community of others in the exact same space.
When we started working with Beach Bins, they were ranking around 5-10 for most related searches in their county. They had 5 main cities they wanted to rank well for, but had a somewhat limited budget. They had a lot of good processes already in place, but they were missing a few key things to really lead to organic growth.
As we know, over 90% of consumers rely on google reviews when it comes to making different buying decisions. That is up 15% in the last 2-3 years. Because of this, we knew that focusing on google reviews and a good and active online presence would be important for their growth.
But getting to the top of google's search results is only part of the growth equation, the next part, which is even more important, is looking good once you're at the top. Too many 1 star reviews on google or yelp will turn the majority of potential customers towards your competitors. Those are YOUR hard earned leads, going somewhere else. All because your online reputation doesn't properly match the quality of service you provide. No bueno.
Now, if you provide crap service, you don't deserve new customers. So before fixing your online reputation, fix your internal processes!
For Beach Bins however, they already provided great service for those looking for garbage can cleaning in Harbeson and other cities in Sussex county, so all they needed was to better capture the positive experiences their customers were having. This is where Drumroll Reviews was able to help. By empowering their team to quickly and easily be able to ask for reviews on both Google and Yelp, while in-person with the customer, they captured 5X more reviews.
These weren't just normal reviews though, they were SEO friendly reviews. Drumroll helps you get reviews that will help you rank higher on google. Google loves when specific keywords about their experience with your business are mentioned, and we help make that part of leaving the review easier than ever for the customer.
Because of this, along with some small, yet powerful website tweaks, they relatively quickly began ranking #1 across the board for all 5 cities. Calls started coming in organically from people searching for their services. Now, it wasn't enough to fully sustain the business. Other growth tactics had to be used. Door hangers, yard signs, BNI groups, calling HOA's, etc. But, the important part was that they were able to move forward full force knowing that if any of those people who looked them up after seeing a yard sign or scanning the door hanger, would see a highly ranked 5 star company. The cherry on top has been the fact that in addition to all the marketing they're doing, people are searching for "Garbage Can Cleaning Rehoboth Beach" and they are showing up at the top.
And to prove it, we attached a ranking map for one of their main searches. #1 across the board. Now, there is one city they were ranking #2 for that recently just dropped to #5. There is always more work to be done, because as much as we'd like our competitors to not do anything different, they are also trying to rank #1. So. Be better than them.
Okay, let's break this down more simply so you know what can YOU do to grow your garbage can cleaning business?
- Use tools like Jobber and GoHighLevel to keep your business organized. These tools will help you keep your customer lists organized, help you send out email updates to them, organize field routes, etc.
- Make sure you provide great service so the reviews you get are 5 star.
- Ask customers to mention the specific service and city they did business with you in so you rank higher on google.
- Use a company like Barking Frog SEO to help tweak your website so it ranks well and isn't holding you back.
- Do other things like door hangers, yard signs, and attend BNI groups to try and get the word out about your business.
Hopefully that all helped a little bit. There are obviously SO MANY different ways to grow your business. What we have found is that if you stay consistent, understand your numbers, and keep putting one foot in front of the other, you'll have a great chance at success.
Keep crushing!
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